How to track WhatsApp leads from Facebook and Instagram ads
Many ads send people to a WhatsApp chat. The hard part comes after: the chats arrive and you cannot tell which ad, post or audience they came from.
You can fix this with a few habits. Give every ad its own Whatslynk link, name its campaign and give it its own first message. Then compare the clicks and the chats that start with each message.
Qué debes saber
Paso a paso
- 1
Make a link for each ad
Use your number and a message that names the ad.
- 2
Add a campaign name
Tag the link, or name the campaign in the analytics tab and copy the tagged link.
- 3
Use the link as the ad destination
Paste the short link where the ad asks for a website or WhatsApp address.
- 4
Compare after a few days
Open the analytics and compare clicks per campaign, then read the chats that start with each message.
Dónde usarlo
Testing creatives
Two videos, two links, two messages. Keep the one that brings more chats.
Local campaigns
A link per city or shop, to see which one responds.
Agencies
Export the clicks per campaign for a client report.
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